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4 edition of PR practitioner"s desktop guide found in the catalog.

PR practitioner"s desktop guide

Black, Caroline BA

PR practitioner"s desktop guide

by Black, Caroline BA

  • 75 Want to read
  • 15 Currently reading

Published by Richmond Ventures in North Sydney, N.S.W .
Written in English

    Subjects:
  • Public relations -- Handbooks, manuals, etc.

  • About the Edition

    A practical source of reference and best practice on every aspect of public relations. Containing information on legal and ethical issues, and guidance on crisis management, it is an invaluable source book for all PR practitioners. Chapters cover media relations, new product launches, event management and other topics.

    Edition Notes

    Includes bibliographical references (p. 216-217) and index.

    StatementCaroline Black.
    GenreHandbooks, manuals, etc.
    ContributionsLauren, Graham.
    Classifications
    LC ClassificationsHD59 .B556 2002
    The Physical Object
    Pagination247 p. ;
    Number of Pages247
    ID Numbers
    Open LibraryOL3754217M
    ISBN 101920688072, 1920688080
    LC Control Number2003446977

    Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends. Broom, , Effective Public Relations, page Size: KB. The books listed here are not meant to be the first or the only books about public relations a practitioner reads. Practitioners should have thoroughly digested at least one, and preferably several, basic public relations texts and how-to-do-it guides before reading the must-reads. These books are not good for learning basic skills and concepts.

    Primer of Public Relations Research Stacks, Don W. KSAs/Competencies Covered: Researching, Planning, Implementing and Evaluating Programs; Managing Issues and Crisis Communications. Public Relations Strategies and Tactics Wilcox, Dennis L., and Glen T. Cameron. KSAs/Competencies Covered: All; Strategic Planning for Public Relations Smith, Ronald D. WHEN IT HITS THE FAN: A PUBLIC RELATIONS PRACTITIONERS’ GUIDE TO CRISIS COMMUNICATION by JOSHUA L. SMITH Under the Direction of David M. Cheshier ABSTRACT This project is designed as an aid to those interested in practicing, researching or Author: Joshua Lee Smith.

      Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to 4/5(8). Search the world's most comprehensive index of full-text books. My library.


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